Marketing Mixmarketing Mix Essay Example for Free

Marketing Mixmarketing Mix Essay 1. Marketing Research : A new product strategy will ultimately need to be tested through focus groups, phone surveys and beta tests. Focus groups are sessions where company managers observe consumers through a one-way mirror. A moderator or interviewer will ask the consumers questions related to the companys product concept, including their likes, dislikes and suggestions for the product. This information is usually evaluated later to help tweak the product concept. After focus groups, companies use phone surveys to obtain a more reliable sample about the markets reaction to the product. 2. Product Positioning: Product positioning is a best practice strategy used for both new and existing products. Small companies typically use a grid when developing a product positioning matrix. The objective of product positioning is to determine which segment of the market to place a product. Companies often use two important product variables in a product positioning matrix. For hot cereal, these variables may include price and time to cook. The product price can be low or high, and the time to cook the cereal can be slow or quick. Consequently, segments for hot cereal may be low price/quick to cook, low price/slow to cook, high price/quick to cook or high price/slow to cook. A small company will usually plot its existing products as well as competitive products within the various segments. The segment with the least amount of plotting points may indicate an opportunity for the company, as that particular segment is under-served. Place of Distribution Strategies Depending on the type of product being distributed there are three common distribution strategies available: 1. Intensive distribution: Used commonly to distribute low priced or impulse purchase products eg chocolates, soft drinks. 2. Exclusive distribution: Involves limiting distribution to a single outlet. The product is usually highly priced, and requires the intermediary to place much detail in its sell. An example of would be the sale of vehicles through exclusive dealers. 3. Selective Distribution: A small number of retail outlets are chosen to distribute the product. Selective distribution is common with products such as computers, televisions household appliances, where consumers are willing to shop around and where manufacturers want a large geographical spread. Pricing Strategies 1. Penetration pricing: Here the organization sets a low price to increase sales and market share. Once market share has been captured the firm may well then increase their price. A television satellite company sets a low price to get subscribers then increases the price as their customer base increases. 2. Skimming pricing: The organization sets an initial high price and then slowly lowers the price to make the product available to a wider market. The objective is to skim profits of the market layer by layer. A games console company reduces the price of their console over 5 years, charging a premium at launch and lowest price near the end of its life cycle. 3. Competition pricing: Setting a price in comparison with competitors. Really a firm has three options and these are to price lower, price the same or price higher. Some firms offer a price matching service to match what their competitors are offering. Promotion Strategies 1. Public relations: Involves developing positive relationships with the organization media public. The art of good public relations is not only to obtain favorable publicity within the media, but it is also involves being able to handle successfully negative attention. 2. Internet Marketing: Promoting and selling your services online using various forms of online marketing techniques such as banner advertisements, videos or social media. 3. Sponsorship: Where you pay an organization to use your brand or logo. This organization usually has a high profile so that you know that your brand will be seen by a large audience. Most common use of sponsorship is with sporting events. The 2012 Olympics being held in London is being sponsored by a number of organizations such as Mcdonalds and Coca-Cola as the event will attract a worldwide audience that will run into hundreds of millions.

The Changes in Mickey and Edwards Relationship :: Blood Brothers Willy Russell Essays

The Changes in Mickey and Edward's Relationship There! In a flash the whole course of your life has been decided, will you succeed or will you fail? It is not for you to decide, you have had your freedom taken away from you and you will never realise until the last moments of your frustrated, or enjoyable life and by then it will be too late. This is Blood Brothers in a nutshell; a musical which tears through the walls of social ethics exposing the obvious truth, injustice and social inequalities roam our Country and the devices which Russell uses brings this to the audience in a mixture of speech, song and show. In this piece of drama coursework focusing on Blood Brothers there will be several different aspects of the play which will be focused on. The characters, particularly the main two, will be the fundamental building blocks of answering the question because once we know everything about Mickey and Edward we can then go on to look at their relationship changes. Another important issue to look at is the dramatic devices used by the director and how this will link to the structure of the play. Also it would be useful to look at the language used as this can give a good insight into the author and on this note, reach into the ideas and themes of the play so we will have a good view of Willy Russell's intentions. Finally looking at the setting to see more of Russell's intentions and the cultural context; trying to see what kind of audience Russell had in mind. Looking at Russell's intentions I have come up with three main view points: He just wrote this play as you see it at face value; it could be an ironic storyline that they are blood brothers but also real brothers, the fact that it's a musical is purely for show and entertainment. The evidence for this point of view is one of Russell's interviews about Educating Rita, where Rita cuts off Frank's hair; it's supposed to be alluding to the cutting of Sampson's hair by Delilah. In fact the real reason was it was supposed to be a comic gag. So then how do we know that Russell wrote the play for the general audience and not for the commentators and critics, maybe he wrote the play to be enjoyed; rather than for people to debate the social meanings but just watch a musical? An alternative view point would suggest that Russell saw this as way to show how difficult it is to be successful or just to lead a good

Counselling Contract Essay

Part 1 1 Trainee and Setting contract 2 BACP, Ethical framework of Good Practice) 3 Confidentiality (Serious harm to self, harm to vulnerable adults, harm to children I may have to breach your confidentiality. Should you talk about Act of terrorism, money laundering, drug trafficking legally bound to report to authorities) 4 Supervision once a month 5 Notes, locked away 6 Have you been to Counselling before? 7 The way in which I work is integrative with a person centered core which means you have the tools within you to move forward and I will help facilitate your growth in a non directive manner without offering advice. 8 Time 9 What brings you to Counselling today. Part 2 at end of first session 1 summarize 2 check safety 3 How do you feel about you and I working together 4 What would you like to gain from our work together 5 Day and time/ number of sessions 6 cancellation policy 7 See you out and about, would you like me to acknowledge you. Hope this is of help to your Supervisee and I can remember it and make it flow on Wednesday. Rachel Counselling contract Part 1 1 Trainee and Setting contract 2 BACP, Ethical framework of Good Practice) 3 Confidentiality (Serious harm to self, harm to vulnerable adults, harm to children I may have to breach your confidentiality. Should you talk about Act of terrorism, money laundering, drug trafficking legally bound to report to authorities) 4 Supervision once a month 5 Notes, locked away 6 Have you been to Counselling before? 7 The way in which I work is integrative with a person centered core which means you have the tools within you to move forward and I will help facilitate your growth in a non directive manner without offering advice. 8 Time 9 What brings you to Counselling today. Part 2 at end of first session 1 summarize 2 check safety 3 How do you feel about you and I working together 4 What would you like to gain from our work together 5 Day and time/ number of sessions 6 cancellation policy 7 See you out and about, would you like me to acknowledge you.

Sociology and its relation with other social sciences

CHAPTER 3 Application of Social Sciences in Human Life Social Sciences concern people’s relationship and interactions with one another. Sociology can be defined as the science that deals with human relationship. It is the study of how human beings relate with each other, how each individual relationship has been influenced by other people and patterns which are formed out of their interactive relationships. Sociology emphasizes group relationships and total social environment. Sociology studies human behaviour in a different way from other academic approaches. It is widely applicable in all spheres of human life like economics, law, anthropology, history, sociology, political science. Sociology is considered as mother of social†¦show more content†¦The word â€Å"Anthropology† has been derived from two Greek words anthropos which means human and logia which mean study, which makes Anthropology the study of humankind. The study of anthropology includes the study of human cultures and societies, the study of their behaviour, their beliefs, and their way of surviving since the inception of the human clan. 1.2) Definitions of Anthropology Different Anthropologists have at times given different definitions of the science which makes it easy for us to have a clear understanding of the science. Some of them are quoted below:- â€Å"Anthropology is the study of humankind. Of all the disciplines that examine aspects of human existence and accomplishments, only Anthropology explores the entire panorama of the human experience from human origins to contemporary forms of culture and social life.†1 Anthropologists attempt to answer the question: how can one explain the diversity of human cultures that are currently found on earth and how have they evolved? 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